World Internet Project (NZ)

The World Internet Project (New Zealand) (WIP-NZ) is a longitudinal survey investigating New Zealanders' usage of, and attitudes towards the internet. It is part of an international project that compares the uptake and social impacts of ICT in more than 30 partner countries and tracks the trends that occur.

The WIP survey covers a range of topics answering key questions about the role the internet plays in our lives and what users are doing online. Survey questions also delve into the attitudes and activities of non-users of the internet.

WIP-NZ, in conjunction with the international project, aims to provide information and insight that can assist in community development, and in policy decision-making. Numerous companies, government departments, individuals and organisations have also found the data to be extremely useful.


The Internet in New Zealand 2021

This is the seventh iteration of WIP to run since the first iteration was undertaken in 2007.

This year’s report builds upon the common questions, adding further details such as types of internet use, online privacy and security concerns, social media, and much more. In this version of the survey, we also investigate the impact of the first COVID-19 national lockdown on internet use patterns.

View the report

View the webinar and presentation slides

View the summary infographics:

The 2015 World Internet Project in New Zealand surveyed 1377 people and was conducted by AUT's Institute of Culture, Discourse and Communication.

View the 2015 report

Earlier reports, as well as trends reports, can be found on the ICDC page.

After surveying New Zealanders about their online usage every two years between 2007 and 2015, AUT's Institute of Culture, Discourse and Communication released multiple reports showing the impact of the internet on our lives and trends over time.

These reports can be found on the past research of ICDC page.

The sixth World Internet Project New Zealand (WIP-NZ) survey continues the biennial analysis of New Zealanders’ usage of, and attitudes towards the internet. It follows on from the surveys undertaken biannually from 2007 to 2015.

The 2017 report is the first produced by NZWRI. It surveyed 2012 people about their usage and attitudes towards the internet. A wide range of questions were asked about what devices people use, where they use them, and the time spent on the internet. We questioned people about their online activities such as information seeking, entertainment, buying or selling products, communicating with others, social networking and posting content online.

View the 2017 report


The World Internet Project New Zealand 2021 was principally funded by InternetNZ.

We are currently exploring ways in which partnerships and opportunities for collaboration might be developed with private sector interests. If you are interested in partnering with the World Internet Project New Zealand, please contact NZWRI Research Developer, Mary Hedges.

Phone: +64 9 921 9999 – ext: 8546

Primary surveys

We have conducted a number of national, local and work-place surveys; longitudinal, repeated or one-off; collecting quantitative and/or qualitative data.

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Big data research

Many of our projects have a strong focus on utilising linked administrative data, and in particular the Integrated Data Infrastructure.

See examples